Titles can make or break a presentation or production. The best content in the world will look awful if the creator decides to opt for an inappropriate font. You’ve seen it so many times. A first time or inexperienced user of Microsoft Word creates a poster and makes the fatal mistake of using Comic Sans in titles. It will forever look completely crap and what may have been a great poster has any credibility removed from it.
What’s In The Video?
This video provides some tips, suggestions and general ideas on how to create something that looks clean, modern and professional. It’s not a video about creating anything complicated or revolutionary. It’s about keeping it simple.
The software I’m using here is the latest version of Premiere Pro CC(2015.1 | 9.1.0 (174) Build) but this isn’t really about the exact steps involved in creating a title in Premiere. It’s more about working with titles in this situation and how to present them. For example…
What background to use
What font to use
What type of font to use (sans serif, serif etc.)
Character spacing (kerning)
What Fonts Do We Use on Titles?
Although the advice here says stick to no more than one font (or one for main titles and a different one for body text), we do play around a bit with fonts and tend to stick to a few main sans serif fonts when we produce titles. We vary them depending on the topic. Our main video introductions just use uppercase Arial with increased kerning. We also use Lato on video titles and outros as well as Rubrik on audio tutorials. Occasionally we’ll use Proxima Nova (available through Adobe Type Kit) and Houschka when something a little more bold is required. Below is a sample of each of these fonts. Despite how common it is, Arial still holds up well.
Hopefully this will help improve the way your videos look. Never forget the importance of a good font when presenting high quality output.